项目名称：智能虎鲸马克华菲总部

Project Name：The Agile Whale_Mark Fairwhale Headquarter

业主名称：马克华菲集团

Owner Name：Mark Fairwhale

设计机构：上海研趣品牌设计

Design Firm：Young H Design

项目地址：上海闵行陈行公路2388号浦江科技广场

Location: ShangHai

项目面积：9700㎡

Project Area: 9700㎡

完成时间：2020年

Status: Completed in 2020

图片摄影：吴清山

Photographer: Wu QingShan

文案：上海研趣品牌设计

Author：Young H Desig

马克华菲（Mark Fairwhale）是一个以深海鲸鱼命名的时尚品牌，YHD设计团队基于该品牌的基因，运用海浪、鲸鱼的元素，为其打造了一个灵活的工作空间，呼应马克华菲年轻的风格定位。

Mark Fairwhale is a fashion brand named by deep-sea whales. Based on the brand's genes, YHD design team uses the elements of waves and whales to create a flexible work space for Mark Fairwhale, echoing the young style positioning of Mark Fairwhale.

项目的一楼是访客接待区，互动投影屏可以体验品牌精神和文化价值。如跃动鲸鱼造型的水吧，用艺术手法与品牌基因紧密连接。上面两层是办公空间，设计元素兼具美感和实用性。可用作临时活动点的造型楼梯，经过雕琢似一波波海浪奔涌……办公空间的不同区域有不同的颜色区分，为旗下品牌的各个部门建立独特的视觉识别和清晰的指引。

The first-floor acts as a welcoming area for public guests, allowing them the opportunity to experience firsthand the company’s ethos via the large projection walls, which showcase the company’s culture and values. The whale shaped water bar is closely connected with the brand gene with artistic means. The upper two floors are office spaces, with design elements that are both aesthetic and practical. The unusual staircase also serves as a gathering point for temporary events and has been carefully shaped to imitate the gesture of waves. Throughout the operative areas, careful consideration ensures each of the different areas has its own distinct colors, providing clear guidance for visitors by establishing a unique visual identity for every one of the four brands that are housed under the company.

YHD设计团队为马克华菲打造的灵活、舒适的工作场所，不仅让员工们更快乐、健康地工作，还反映了该公司的精神风貌。

The flexible and comfortable workplace created by the YHD design team for Mark Fairwhale not only makes employees happier and healthier to work, but also reflects the spirit of the company.

设计机构简介

YHD是一家由年轻专业的创意人员和技术人员组成的合作公司，总部位于上海。公司的作品遍及建筑设计和室内设计等不同领域，为私人及公共空间的客户提供服务。YHD的发展源于团队的多元化背景以及每个项目不同的独特性。

Young H Design is a young partnership of professional creative and technician with head office in Shanghai. Our works extend through different fields of design from architecture to interior design, for both private and public clients. YHD evolves from the multicultural nature and background of the team and the unique approach to each project, driven by specificities of context, program and site.

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